JOHNNY ENGLISH and MAYDAY explode, TATSUMI and CHALET GIRL sink1 min read
Reading Time: < 1 minuteJOHNNY ENGLISH REBORN and MAYDAY 3DNA open big, while THE SMURFS continue to show strong legs. Other new releases yield terrible to moderate results. Here’s a quick running (opinionated) commentary –
Rowen Atkinson continues to prove his box office draw – never mind that it’s been quite a while since the last Mr Bean and Johnny English outings. REBORN’s first weekend gross is US$1,645,282 with a bustling US$32,260 screen average (only KUNG FU PANDA 2 scored a marginally higher US$32,843 screen average this year).
MAYDAY 3DNA has a screen average of US$16,100 for a total of US$96,600. Very good numbers for a concert film.
Most of the other new releases debut with moderate to terrible results – DON’T BE AFRAID OF THE DARK managed a US$5,016 screen average for a total of US$95,313. This is marginally less than MAYDAY (which was playing on only 6 screens vs. DARK’s 19 screens).
Released with little publicity in a crowded marketplace, romance pics A LITTLE BIT OF HEAVEN and CHALET GIRL and action flick BLITZ performed pretty much badly. CHALET GIRL’s screen average of US$1,952 is one of the lowest this year. A LITTLE BIT OF HEAVEN (US$5,507) and BLITZ (US$4,479) did not perform too encouragingly either considering that the genres are pretty much mainstream.
