Malaysian cinema to promote Chinese culture1 min readReading Time: < 1 minute
Chinese films are to be given a place of their own in Malaysia with the opening of a specialist film theatre My China Cinema (ä¸åœ‹ç¶“å…¸å½±é™¢, pictured) in Klang, capital of Selangor province.
The initiative is backed by China Film Group Corporation ä¸åœ‹é›»å½±é›†åœ˜å…¬å¸, Singapore’s MyChinaChannel, and Malaysia’s mm2 Entertainment Sdn Bhd. It aims to increase the overseas impact of China-made films and also promote Chinese lifestyle and culture, though it comes at a time of growing inter-racial tension in Malaysia ahead of the 2012 or 2103 general elections.
The operation has taken a lease on one of the 11 screens at the MBO Harbour Place multiplex that opened last year in downtown Klang, Malaysia’s third city. It will operate year round with films opening approximately every two weeks.
“China has abundant creative talents and new entrepreneurs committed to invest and produce highly captivating and exciting movies for the global audiences. However, what we’re lacking are market confidence and screening opportunities in the overseas market,” the company said in a statement.
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