Celestial Pictures Enters the Gaming Realm with ‘My Kingdom’ Tie-in
HONG KONG ““- Celestial Pictures charges into the gaming business with games apps for upcoming theatrical release My Kingdom and a planned game series based on iconic characters from Shaw Brothers film classics, Celestial CEO Ross Pollack told The Hollywood Reporter.
The game, available on Celestial Pictures’ official website and on iTunes for free download for iPhones and iPod Touches, is the first created for a Chinese-language movie. But the game has both Chinese and English versions, on which Celestial worked with Shanghai-based game developer Art Coding to produce. The company is hoping the game would introduce the movie around the world.
The casual rhythm-based game revolving around the main characters in My Kingdom’s world of Chinese opera, scheduled for theatrical released in September across Asia, marks Celestial’s debut into the gaming industry.
The decision to create a game for the film resulted from an interest in catering to fans of the youthful cast, including teen idols Wu Chun (14 Blades), formerly of Taiwan’s boy band Fahrenheit, and Han Geng, the Chinese pop singer who was a member of the South Korean boy band Super Junior. China’s immensely popular microblog service, Sina Weibo, which boasts 140 million members, is marketing the game.