Philippine cinema reborn1 min readReading Time: < 1 minute
For naysayers who insist that Philippine cinema is dead, we have news for you: You’re looking in the wrong direction.
Even as Harry Potter ruled in metro cineplexes last week, crowds also flocked to the Cultural Center of the Philippines, where the 7th Cinemalaya Film Festival went on a week-long run. Enthusiasts spent entire days on marathon screenings of Filipino independent films.
This made the apparent even more obvious: Filipinos will still opt for local movies, as long as they are offered something new, not something borrowed or something that has turned blue. Enough of this constant underestimation of the intelligence of the Pinoy masa.
Commercial producers think Aling Tacing and Mang Kadyo can appreciate only the formulaic, the predictable “¦ and worse, the mediocre, the safe, the inane and even “¦ the idiotic. Please.