Inside the Back Space1 min readReading Time: < 1 minute
Doug Sitter has always loved movies, particularly independent and foreign language films. The idea of opening an independent theater has been at the back of the former attorney and 16-year local resident’s mind for many years.
When he saw a vacant space at the back of what is now the Durango Dance studio, he had his eureka moment.
After naming it the Back Space Theatre, Sitter started fashioning the space into a comfortable environment that would be distinctive and suitable for film, dance, music and a variety of other performance events.
Enlisting the expertise of Tim Kapustka, owner of Cabbage Creative, the next phase was to design the logotype and marketing materials.
Kapustka set out to create a simple, yet recognizable visual identity and forged a symbolic black and white geometric “ying-yang” shape. “My goal was to give the theater a clean design that evoked a mid-century feel,” Kapustka said.
Almost sounds like a supped-up Sinema Old School don’t you think?