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Singapore Returns to MIPTV With Exciting TV Content and Technologies2 min read

5 April 2011 2 min read


Singapore Returns to MIPTV With Exciting TV Content and Technologies2 min read

Reading Time: 2 minutes

The Media Development Authority of Singapore has led a delegation of 11 Singapore media companies to MIPTV.

The world’s premier market for the buying and selling of audio-visual entertainment content kicked off in Cannes, France, today.

The Singapore companies are offering some 45 TV titles with more than 200 hours of content as well as innovative technologies with the potential to transform the TV-viewing experience.

Nine of the companies, such as August Media, Ochre Pictures, Scrawl Studios, Sitting In Pictures and Sparky Entertainment, are marketing award-winning animation series, factual documentaries and web-enabled interactive lifestyle programmes.

The animation titles that are being promoted include the second season of Dinosaur Train, the hit preschool animation series co-produced by Sparky Entertainment and The Jim Henson Company; and Guess How Much I Love You – The Adventures of the Little Nutbrown Hare developed by Scrawl Studios and Australia’s SLR Productions.

On the interactive TV content front, Beach House Pictures and Very! Productions are showcasing TV series that harness the interactivity and versatility of new media platforms for 360-degree viewing experiences.

Beach House Pictures’ travelogue series, Hidden Cities, comes with a blog, microsite and Facebook page, while Very! Productions’ Partners in Crime is a series on forensic criminal investigations with web-exclusive video vignettes.

SyQic and Aleph Labs have arrived in Cannes with their TV technologies. SyQic is exhibiting its Internet Protocol TV technology platform, YOONIC, which is capable of delivering rich media content where Internet broadband infrastructure is not optimal.

Aleph Labs is promoting BeyondTV, an application that enhances the conventional TV-watching experience with real-time interactive content on Facebook or Twitter through a “second screen”, typically a tablet device or smartphone.

BeyondTV is also one of the 18 finalists competing in Content 360, the renowned digital creativity festival held in conjunction with MIPTV.

The Singapore Pavilion is located at 05.20-07.19. MIPTV will run till 7 April.

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