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Will Hollywood try to cash in on Japan disaster?1 min read

18 March 2011 < 1 min read


Will Hollywood try to cash in on Japan disaster?1 min read

Reading Time: < 1 minute

Hollywood has taken an unusually reserved approach to the earthquake and tsunami in Japan, but analysts say they don’t expect the restraint to be permanent.

Pulled from Japanese theaters: Hereafter, with Jessica Griffiths, left, and Cecile De France, opens with a tsunami scene.

This week, Warner Bros. pulled the Matt Damon thriller Hereafter from Japanese theaters because of a graphic opening scene that depicts a tsunami laying waste to a coastal city. Officials estimate that the real-life quake and tsunami claimed at least 10,000 lives.

A day after withdrawing the film, the Warner Bros. Home Entertainment Group announced that an unspecified portion of sales from the DVD, which hit shelves this week, would go toward relief efforts. Additionally, the Walt Disney Co. said it would donate $2.5 million to the American Red Cross to assist in aid to the island.

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