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Are 3-D films the biggest rip-off in cinema history?

22 February 2011

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Are 3-D films the biggest rip-off in cinema history?

The awards season is upon us – the time when film-makers traditionally congratulate each other on their achievements.

But one thing’s for sure: the trend for 3D films is certainly not one of them.

Despite dominating the release schedule – forthcoming 3D extravaganzas include Harry Potter And The Deathly Hallows: Part 2, the new Batman film The Dark Knight Rises and The Hobbit – the much-hyped form won’t be picking up many gongs at all.

It enables cinemas to charge up to 40 per cent more per viewing. A family ticket to see a film such as Gulliver’s Travels – released before Christmas and starring comedian Jack Black – at the Odeon cinema chain cost £25.20, while the 3D version was £35.60.

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