Indian animation wakes up to 3D technology
‘3D’ is the new buzzword in the world of animation and the Indian industry is fast emerging the favourite of filmmakers looking for the midas touch.
Oscar shortlisted Hollywood film ‘Alpha and Omega’, which was animated by the Mumbai based Crest Animation Studios, is the most prominent example of this quickly growing trend.
The film is the first international 3D animation film, produced in India and its success is positive for the industry, says Crest CEO A K Madhavan.
“With Alpha and Omega an Indian animation house released a global movie in 2600 theatres in the US and grossed 250 crores in box office collection. It is a sign of the good things to come,” Madhavan said.