Chinese Delegation Tours L.A for Box-Office Success Formula
Five Chinese film veterans and ambitious newcomers are seeking to hire Hollywood help to achieve their goal: exportable movies.
Though China’s box office rose 61% in 2010 and Hollywood films from Avatar to Alice in Wonderland are grossing more in the Middle Kingdom these days than anywhere else outside the U.S., few Chinese films have ever enjoyed such overseas success.
“Things have changed 180 degrees,” said Eliasoph, a 30-year China veteran and managing partner here for U.S. law firm Covington & Burling.
“Just five or six years ago, Chinese companies went to Hollywood looking for finance but couldn’t get it because their products weren’t developed properly and had little chance of going overseas. Meanwhile, the Chinese box office wasn’t big enough to care about.”