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Bollywood goes retro to boost sales

6 December 2010


Bollywood goes retro to boost sales

Bollywood is harking back to the 1970s and the days of stylised movie dialogues, cliched plots and elaborate dance sequences in an attempt to boost box office takings after a disappointing 2010.

Despite its prodigious output, the Hindi-language movie industry has had a torrid time this year, with only a dozen out of more than 200 films made finding favour with fans.

In recent years, Indian filmmakers have started making movies with contemporary themes, for a youthful, more well-travelled and knowledgeable audience, away from traditional, formulaic themes of stylised romantic love.

A successful year-end would raise spirits in Bollywood, which was hit last year by a producers’ boycott of multiplex cinemas, swine flu fears and a string of big budget failures. The economic downturn also affected overseas takings.

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via Hindustan Times

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