Win-win deals for film producers and TV in India1 min readReading Time: < 1 minute
Always strapped for cash, film producers have found new and willing financiers in television broadcasters.
TV channel are striking innovative deals with producers which include not only pre-release buys but also underwriting up to 40 per cent of the cost of the film before production.
“Quite a few films releasing over the next six months have been underwritten by some leading TV channels,” said a senior executive of a Mumbai-based production company.
Buying a film before the production begins, however, involves a great amount of risk. Hence, some broadcasters opt for pre-release satellite rights. “It is safer to take a bet on a film which is half done or is nearing completion. One can then take a calculated risk,” says Sameer Rao, head, Star Gold, the Hindi movie channel of Rupert Murdoch-owned Star India.