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American Film Market Concludes in Santa Monica

12 November 2010


American Film Market Concludes in Santa Monica

The purpose of AFM is this is where filmmakers go to sell films, and there are a lot of people networking and vying to get their films out.

The market attracted more than 8,000 industry professionals to Santa Monica for eight days of deal-making, screenings, seminars, premieres, and of course, parties.

This year featured 409 motion pictures, including 49 world premieres and 287 market premieres, as well as 20 films in 3D. This is a free-for-all of movie deals, but only for those that can grab it.

Once a company agrees a buy an independent movie, then its time to distribute the film to make a profit. No longer are companies banking on blockbuster theatrical sales, instead DVD, streaming Internet, domestic TV, and foreign distribution sales are all profit avenues for modern movies.

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