American Film Market Concludes in Santa Monica
The purpose of AFM is this is where filmmakers go to sell films, and there are a lot of people networking and vying to get their films out.
The market attracted more than 8,000 industry professionals to Santa Monica for eight days of deal-making, screenings, seminars, premieres, and of course, parties.
This year featured 409 motion pictures, including 49 world premieres and 287 market premieres, as well as 20 films in 3D. This is a free-for-all of movie deals, but only for those that can grab it.
Once a company agrees a buy an independent movie, then its time to distribute the film to make a profit. No longer are companies banking on blockbuster theatrical sales, instead DVD, streaming Internet, domestic TV, and foreign distribution sales are all profit avenues for modern movies.