Asian Media Rights Bringing Titles From the East to U.S. Households
Multiplatform distributor Asian Media Rights’ new Asian Crush label will launch Dec. 1 bringing titles from the East to 50 million U.S households .
THe titles include Comcast and Time Warner Cable, company founders David Chu and Michael Hong said Saturday at the American Film Market.
With a library of 180 films, including 11 new titles bought at AFM this week, Chu and Hong, whose former basic cable company ImaginAsian TV made them a name in the market starting in 2003, now are firmly focused on the cable, satellite, video-on-demand and telecoms platforms.
“I’d bet about 75% of our viewers are going to be non-Asian,” said Chu, also a Korean American, who helped land the company and the Asian Crush label on the Cox and Bresnan cable systems, too.