AFM Sees Frenzy of Weekend Deals1 min readReading Time: < 1 minute
A surge in general attendance gave the weeklong 31st American Film Market an electricity not felt in a couple of years.
Jonathan Wolf, AFM managing director said the number of buyers was unchanged from 2009 and that there was a 2% rise in companies attending.
Newly-formed distributor China Lion, a partnership between former Village Roadshow CEO Milt Barlow and AMC, North America’s No. 2 exhibitor, bought four films for day-and-date release.
“The competition for the titles with talent and a director on board is more intense this year. We’ve made offers on things and discovered there are three others already in the mix,” said one international-based studio buyer. “It’s maybe the first signs of people regaining a bit of confidence.”