Chinese cinema starts exploring all possibilities
The rapid commercialization of the Chinese film industry is on show on two sides of the world this week – with productions at opposite ends of the cinematic spectrum.
In China, audiences are preparing for the release next Tuesday of the industry’s “first fashion film”, Color Me Love which is being promoted as China’s version of The Devil Wears Prada.
The film has been sponsored by 20 international fashion houses, including Versace, which contributed a haute-couture dress worth a reported US$400,000 (280,000 euros).
On the other side of the world, this week’s American Film Market in Santa Monica is on Friday unveiling the first Chinese-made “erotic” film since 1996 and it’s been shot in 3D.