High fashion on film
Claiming to be China’s answer to The Devil Wears Prada, fashion romance flick Color Me Love was billed as the Chinese mainland’s first fashion film.
Directed by Chen Yili, Color Me Love follows the journey of fashion magazine intern Wang Xiaofei (Yao Chen) and her involvement with artist Luan Yihong (Liu Ye) and his ex-girlfriend actress Ke Min (Mo Xiaoqi).
With a plot that almost mirrors The Devil Wears Prada, the film focuses on Wang’s internship at a major fashion magazine in a big city and her struggle to survive the high-maintenance and snobbish fashion world and her relationship.
Heavily sponsored by more than 20 top international fashion houses, the film saw leading actress Yao Chen enjoy her role, with many of her outfits delivered straight from the runways of Paris, including a $400,000 Versace haute-couture dress.