Bollywood looks for Deepavali success1 min readReading Time: < 1 minute
Bollywood is gearing up for a slew of new releases over the Hindu festival of Deepavali, with expectations high that they will provide some cheer after a lacklustre year at the box office.
Industry watchers estimate that Bollywood could make four billion rupees (RM280 million) by the end of the year.
Like the Christmas period for Hollywood, Diwali has traditionally been seen as a money-spinner for India’s Hindi-language film industry, as studios look to attract the holiday crowd with well-trailed movies featuring big name stars.
Concerns have been expressed about the fees demanded by some leading actors and the need for studios to diversify revenue streams through cable and satellite television rights, the DVD home rental market and music downloads.