Movie Merchandising from Singapore Animation
“…(On merchandising) these can make five times more money than their movies or TV series.
Take for example, Singapore’s animated feature, “Legend of the Sea”.
” Benjamin said: “Internationally, merchandising can be much bigger than the film production because it lasts longer, it sells all the way through. Like Mickey Mouse, you know, they don’t have so much films but their merchandising and licensing rights actually live. Furthermore, we can actually develop it into a TV series; the lifespan for merchandising for TV series animation will last very long.”