JOHNNY ENGLISH and MAYDAY explode, TATSUMI and CHALET GIRL sink
JOHNNY ENGLISH REBORN and MAYDAY 3DNA open big, while THE SMURFS continue to show strong legs. Other new releases yield terrible to moderate results. Here’s a quick running (opinionated) commentary –
Rowen Atkinson continues to prove his box office draw – never mind that it’s been quite a while since the last Mr Bean and Johnny English outings. REBORN’s first weekend gross is US$1,645,282 with a bustling US$32,260 screen average (only KUNG FU PANDA 2 scored a marginally higher US$32,843 screen average this year).
MAYDAY 3DNA has a screen average of US$16,100 for a total of US$96,600. Very good numbers for a concert film.
Most of the other new releases debut with moderate to terrible results – DON’T BE AFRAID OF THE DARK managed a US$5,016 screen average for a total of US$95,313. This is marginally less than MAYDAY (which was playing on only 6 screens vs. DARK’s 19 screens).
Released with little publicity in a crowded marketplace, romance pics A LITTLE BIT OF HEAVEN and CHALET GIRL and action flick BLITZ performed pretty much badly. CHALET GIRL’s screen average of US$1,952 is one of the lowest this year. A LITTLE BIT OF HEAVEN (US$5,507) and BLITZ (US$4,479) did not perform too encouragingly either considering that the genres are pretty much mainstream.