UKTI facilitates groundbreaking Indian deal for Brighton video-on-demand firm
CEO Richard Harris created MiShorts as a paid-for download service devoted to short films and to promoting the work of independent film makers. Its online library is updated daily with films from UK and international sources to watch online or download to everything from mobile devices to HD TVs.
In 2009, Richard saw details of a UKTI-supported group visit to FICCI Frames, Indiaâ€™s leading media and entertainment industry exhibition, which takes place every year in Mumbai. He joined the group, received Â£1,800 pounds to cover his costs under UKTIâ€™s Tradeshow Access Programme (TAP), and was put in touch with Teri Carnegie, an International Trade Adviser with UKTI South East
â€œAt that time,â€ Richard recalls, â€œthe business was very much UK-focused. I wasnâ€™t looking at India, or any other overseas markets, but the subsidised visit to Frames not only opened my eyes to the opportunities there â€“ it made me realise there was a whole world of customers potentially interested in what MiShorts had to offer.â€
In India, Richard saw a huge potential market for a VoD service delivering content via the countryâ€™s rapidly expanding mobile phone network, specifically the new 3G services that were about to be launched. This was something virtually unknown to most Indian consumers up to that point.