Tourism Bureau unveils new film
The Tourism Bureau yesterday unveiled a new promotional film featuring the friendliness of the Taiwanese seen through the eyes of young women, a backpacker, a family and senior citizens.
Tourism Bureau Director-General Janice Lai (賴瑟珍) said it was the first time a promotional video had been produced using the same techniques as a movie production.
“When people hear the video is produced by the government, they think it is nothing but a propaganda film, but if the promotional film is shot like a movie, it will leave them with a deep impression and memories [of the content],” Lai said.
The complete version of the film lasts 16 minutes. There are also 10 minute, 60 second and 30 second versions.
Lai said CBS TV of the US had indicated that it would broadcast the 10 minute version of the film in four different segments free of charge. People in Hong Kong, Singapore, Malaysia, Japan and South Korea will start seeing the 30 second or 60 second versions in the next month, she added.