Award-winning director bares tricks of the trade
â€œKeep it lowâ€ is how award-winning director Jeffrey Jeturian advises budding independent filmmakers on how to handle production budgets. â€œIf your film is interesting enough, youâ€™ll be able to recoup your investments just by joining festivals abroad.â€
Jeturian says programmers and distributors look for themes that best reflect the country, which was what they saw in his film â€œKubrador.â€
The film, which participated in festivals worldwide soon after its release in 2006, went on to win numerous awards and bag distribution deals both for theatrical and home video releases.
â€œI noticed that filmmakers in the provinces now have interesting stories to tell,â€ the director observes. â€œThrough their films, we get to know their beliefs and way of life.â€
He cites films like Zamboanga Cityâ€™s â€œHalawâ€ and Cebuâ€™s â€œAng Damgo ni Eleuteriaâ€ as examples.
Indie to mainstream
Another positive development in the indie film scene, Jeturian says, is how an indie star like Coco Martin was able to cross over to the mainstream.