Hong Kong’s first Pineapple Underground Film Festival
When local art house curator Gina Wong began her involvement in independent films 10 years ago, she soon became disillusioned by the opportunities to both view and display true low-budget cinema.
â€œFilm festivals have lost their original meaning; theyâ€™ve become a platform for commercial films,â€ says Wong with a slight touch of disdain. â€œItâ€™s quite hard to find real independent cinema here.â€
After filming her first feature “Orient Top Town” in Shanghai last year, Wong decided to change all that. She sent out a casting call to independent directors, through film contacts and through the web, asking for feature films and shorts for a newly proposed film festival: Pineapple Underground Film Festival (PUFF).
â€œThere are so many talented people out there but their work is not being shown due to a lack of budget,â€ says Wong. â€œThey cannot afford distribution and marketing costs and even admission to film festivals.â€
So Wong set the admission fee at a nominal US$5. Sometimes this fee is waived. The result was over 350 films flooding in from all over the world.`