Philippine’s biggest cinema chain goes fully digital
Now, itâ€™s SMâ€™s turn to go fully digital.Â Following the movie and TV industriesâ€™ leap to digitization, the countryâ€™s biggest chain of mall-based cinemas is gearing up for the big switch as well.
Edgar C. Tejerero, senior vice president of SM Cinemas, told Inquirer Entertainment: â€œWe are serious about going digital. As of now, we have 38 digital cinemas nationwide. We envision full conversion in the next two years.â€
By 2013, all 226 SM cinemas in 39 malls (plus the new ones that will be built in the interim) would be fully digital.
â€œTheaters that show 35mm films would become virtually extinct,â€ said Tejerero. â€œWe will retain only one or two 35mm projectors on standby.â€
Will SM consider setting aside a 35mm-theater for art-house movies, like its specialty cinemas in the 1990s?