Morgan Spurlock’s ‘The Greatest Movie Ever Sold’ Brings Its Pitch to Austin
Morgan Spurlock’s latest meta-doc, The Greatest Movie Ever Sold, reaped another positive reaction from the crowd at the Paramount Theatre on Saturday afternoon during the film’s only SXSW appearance.
Spurlock and his writing/producing partner Jeremy Chilnick came into town for the event, part of the Festival Favorites program.
Sony Pictures Worldwide Acquisitions picked up Greatest Movie just before Sundance in January for Sony Pictures Classics to release. SPC’s Michael Barker was on hand to gauge the response as the Austin fest provided a fitting venue to promote the film ahead of its April opening in theaters. (SPC brought Get Low here last year and has Incendies and Oscar-winning best foreign language film In a Better World in the SXSW program, as well.)
Spurlock cracked during his intro of the film that, “It’s a special day for me. I don’t know if this will ever happen again in my life: Conan O’Brien is my opening act.” The documentary Conan O’Brien Can’t Stop had had its world premiere right before Spurlock’s film. He then added, “That’s what happens when you go to basic cable,” to oohs form the audience.