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China set to reel in film success

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The Chinese rekindled their love affair with the cinema last month while the rest of the world went on a festive shopping binge.

In December, a string of locally made feature films cleaned up at the box office, with Sacrifice and Just Call Me Nobody each raking in 100 million yuan (Dh55.7m) within a week of being released.

Then, Let the Bullets Fly and If You Are the One 2 did even better, between them grossing more than 400m yuan in their first week. Let the Bullets Fly even beat the all-conquering Avatarto set a Chinese record of 60m yuan for single-day takings.

“It’s growing, it’s going to be booming,” he says. “We have the fifth and sixth generation of local directors and we have many more great movies, and people, especially the younger generation, who love to go to the cinema and spend more money, [instead of] DVD watching at home,” said Dillon Xiang, the owner of the Beijing and Shanghai-based production company Bladedge.

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via The National

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