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Film studios earns from Youtube’s user-generated content

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Leading Indian film studios, like Yash Raj Films, Rajshri Films, Eros Entertainment, and UTV Motion Pictures among others, have reportedly seen a three to five fold increase in video views and revenue in 2010.

“Many of them have been using their content IDs to keep track of pirated content that gets uploaded online ahead of a film’s release.”

“Also, many studios choose to monetise the views that their videos generate by allowing advertisers to place adverts,” said Shenaz Zack, product manager, YouTube.

Also, users can register as YouTube partners and earn revenues by generating advertisements alongside the videos they upload on the site.

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via Rediff

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