Fox gets teeth into Chinese movie market
Media giant Fox is celebrating after joining fellow majors by producing its first film in Mandarin, as it battles for a slice of an exploding Chinese movie market. The Fox International division was created in 2008 to “make local films all over the world, and to focus on markets that were growing, or that already have big established local products,” said its head Sanford Panitch.
Stanley Rosen, a professor at the University of Southern California’s East Asian Studies Center, said the highest-earning films of all time in China have all come out in the last two years. “It’s a competitive market because there are a lot of Chinese producers and local Chinese studios making Chinese films,” said Rosen. “So it’s very active, but the good news is that China is so large that it has the ability to be able to accomodate everyone,” he added.