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YouTube looks to India growth

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On the content partnership side, Youtube has made great progress as Indian content producers are really innovative and they are leveraging the platform well. The total view of premium content from India has increased by almost 350 per cent on a year-on-year basis.

Youtube is looking to significantly ramp up their long-form Bollywood movies catalogue. Full length catch-up shows have been getting a tremendous response from across the globe.

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via Hindustan times

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