Behind the MV: “do i, do i” – inch7 min readReading Time: 5 minutes
Singaporean singer-songwriter inch dropped her latest single on 25 June titled “do i, do i” and on 21 July the accompanying music video was released. This is inch’s first bilingual song, having both an English and Mandarin version, and is our first look into her upcoming two-part EP “childish”.
“do i, do i” touches on the toxic and intoxicating feeling of being in a bad abusive romance- the push, the pull, the pleasure and pain. It is the feeling of being in an echo chamber of the good and bad memories; the struggle with and against an invisible entity that twists, turns, and gaslights. It is ultimately about the journey of grieving, acceptance, and walking away and coming out a little stronger.inch
inch’s breathy, whisper vocals blend into the stripped down bass and synths of “do i, do i”. Shot at Pasir Panjang Power Station, the music video is a visual and artistic representation of the song’s characteristics and themes. Like the music itself, the video is not flashy or extravagant but still heavy in its symbolism and details.
The most striking imagery is the juxtaposition between the day and night shots, serving to mimic the duality of the abusive romance inch sings of. The video explores the relationship between lighting and choreography. The dance evolves with the visuals and the image of inch’s increasing struggle, giving intention to her movement and rising in intensity with the music. This video is a great study on contrast and the use of expressive dance in motion picture and visual art.
In this photo series, we take you on set and bring you on an exclusive visual journey behind-the-scenes for “do i, do i”.
The bright luminance of day symbolises the periodic calm and the thrill of the highs in this romance.
The darkness and discomfort of night stands in complete contrast with the day. The night symbolises chaos and despair, and the accentuation on the night brings awareness that this love is more bad than it is good.
Director of Photography: Bong
Assistant Director: Peihuan Goh
Production Manager: Amelia Loh
Camera Assistant: Azrin Putra
Production Assistant: Xena Kok
Colourist: Eugene Soh
Lighting by Roadie Pte Ltd
Lighting Designer: Onion Low
Lighting Technicians: Tan Chin Koon, Ong Xin Rong, Nur Hafizah Bte Mansor, Siti NorHayati Binte Arshad, Carmen Ching
Make-up: Beno Lim
Hair: Den Ng / Prep Luxe
Stylist: Jo Peile
Artist Manager / Producer: Patrick Chan
Production Assistant: Sandhya Silva
Choreographer: Venus Chun
Earlier this year, we sat down with Bong to talk about the art of making music videos — check it out He sat down with us to talk about the art of making music videos which you can read about here!