Asia Streaming Habits Swing to On-Demand and Larger Screens (Report)1 min read
Reading Time: < 1 minuteConsumers in Asia spent 15% more time using streaming services in the first quarter of 2021 than they did in the same period of last year. That growth lagged the global increase of 36% recorded by analytics firm Conviva.
But Asian showed two other key consumption patterns: for the first time, the majority of streaming time across the region as a whole went to on-demand services, rather than live content; and, in the mobile- and desktop-first region, usage continued to swing towards larger screens at home.
Conviva defines Asia as stretching from Cyprus to Japan and from Northern Russia to Sri Lanka and Indonesia, thus including most of the Middle East, India and China. But it excludes Australia and New Zealand, which other entities consider as part of Asia-Pacific.
Image credit: Claire Benoist; Styling: Alma Melendez
