Philippines’ Film Industry in “Survival Mode” Amid Pandemic1 min read

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With the entertainment industry among the hardest hit by the COVID-19 pandemic, film producers in the Philippines told the Senate Committee on Economic Affairs they are barely surviving during this health crisis.

Attorney Joji Alonso of the Philippine Motion Pictures Producers Association (PMPPA) said the pandemic has taken away the industry’s biggest platform — cinema. She added they still took a big hit from the pandemic even with the presence of digital streaming.

The film industry has already lost PHP16 billion since March 2020, according to the PMPPA, while the Metro Manila Film Festival — which usually garners around PHP1 billion every year — barely earned PHP25 million in 2020.

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