Chinese Streamer iQIYI Eyes Australia, New Zealand Moves1 min read
Reading Time: < 1 minuteChinese streaming firm iQIYI is making moves to start operating in Australia and New Zealand. IQIYI told Variety that it does not yet have its own corporate entity in Australasia, but confirmed that Gavin Parry, a former VP at Sony Music Asia Pacific, has joined Sun Entertainment Production which will be its local partner in the territory.
Parry told Australian media that the service will have free and paid tiers (priced at A$7.99 or $6.20 per month) and be a niche service that primarily targets Chinese and Asian population. Another executive Greg Tremain, as head of business development, is expected to leverage that specialization to connect with the country’s Asian communities and businesses.
Image credit: Patrick Frater
