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China’s iQIYI to develop regional stars for Southeast Asia push

19 March 2021

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China’s iQIYI to develop regional stars for Southeast Asia push

Chinese online video platform iQIYI plans to launch a talent agency in Southeast Asia to cultivate its own entertainers as it pushes to become Asia’s dominant streaming platform, a senior executive told Reuters.

The company, the parent of which is search engine giant Baidu, announced on Wednesday that it is partnering with Singapore entertainment group G.H.Y Culture & Media to start a talent management agency to identify and train talent in the region of 655 million and showcase them in its productions.

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Image credit: Reuters