Asia’s Online Video Market Passes $30 Billion as Paying Subscriptions Grow
Asia’s online video market surpassed $30 billion for the first time in 2020, according to new research. For the first time too, subscription income overtook advertising revenue across the region as a whole. Taking the huge China market out of the picture, AVOD (advertising-supported video on demand) accounted for the majority of sector revenues in Asia, but the gap is narrowing.
The data was presented this week as part of a wide-ranging study “Asia Pacific Online Video & Broadband Distribution 2021,” published by research house Media Partners Asia. Its other findings include: the number of subscriptions per household reaching an average of 3.8 in Japan and Australia; the potential for Disney Plus to reach 80 million paying subscription in India; and YouTube and China’s TikTok-owner Bytedance emerging as the two largest AVOD players in the region.
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