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Why Amazon Prime Video India Leads the Market in Acquisition for Direct Digital Premiere of South Indian Films

28 August 2020

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Why Amazon Prime Video India Leads the Market in Acquisition for Direct Digital Premiere of South Indian Films

The coronavirus pandemic situation has caused havoc among film producers, exhibitors, and actors. The film industry across the globe is looking for possible alternative platforms to market their products. In India, streaming platforms like Amazon Prime Video, Netflix, Disney+ Hotstar, and ZEE5 are procuring the direct streaming rights of several films. But among these platforms, Amazon Prime Video leads the race in the South whereas Netflix, Disney+ Hotstar, and ZEE5 are concentrating more on the direct digital premiere of Hindi-language films.

When Firstpost asked the industry insiders to know the reason behind the upper hand of Amazon Prime Video in South, we came to know a lot of interesting facts. The producers in Tamil and Telugu film industries prefer Amazon Prime as the streaming platform buys biggies for an outright price. Before getting into the details, let us see how each platform picks films in South.

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Image credit: Amazon Prime Video