Why Are So Many First-Timers Flocking to This Global Online Film Festival?
Tribeca Enterprises’ first foray into digital screenings raised some questions about the future of the film festival circuit. But it also opened many viewers’ eyes to what the festival experience has to offer for the very first time.
Online film festivals aren’t some new thing. But when Tribeca Enterprises partnered with YouTube to launch the inaugural edition of We Are One: A Global Film Festival, it gave us a glimpse of how support from large industry organizations could bring new viewers into the greater fest-going demographic.
What kind of new viewers, exactly? First-timers.
According to a recent press release, 77% of the roughly 1.6 million unique visitors that We Are One received reported that they had never been to a film festival in real life.
Photo credit: We Are One: A Global Film Festival Facebook Page