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Sony Adds On To Its Lineup of Professional Imaging Products and Solutions

5 May 2020


Sony Adds On To Its Lineup of Professional Imaging Products and Solutions

On 30 April, Sony unveiled new solutions and products developed in collaboration with the media industry to bring creative visions to life. Key highlights include powerful enhancements to Sony’s digital motion picture camera VENICE and full-frame camcorder FX9, and upgrades to its 4K HDR professional monitors. Sony also expands its portfolio of Ci cloud-based collaboration and content management tools with an enhanced hybrid asset management solution that unifies Ci and NavigatorX, as well as a newMedia Analytics Portal.

“Our industry is seeing rapid evolution as the need to develop content for cross-platform distribution has transformed both the creative process and post-production workflows,” said Takuma Wada, Head of Content Creation Solutions Marketing, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited. “We are driven to provide the industry with essential technologies that enable them to continue efficient operation, even in difficult circumstances. We are also driven by our customers’ needs to optimize content for live broadcast, cloud-based management and storage, and OTT on-demand consumption. There is no such thing as single-platform distribution anymore. Our goal is to help customers maximize their return on investment with technologies that enable them to reach the broadest possible audience, across the widest array of distribution channels, with the simplest production process.

Furthermore, Sony has also launched their Powering Creativity page, which hosts a series of presentations that focuses on how their suite of tools and technologies can help creative visions.

Check out its slew of product and update announcements here.