Disney Remains Committed to Mulan Global Release, Even If China Film Biz Stays Closed
The final trailer for Disney’s Mulan was one of the highlights of the Superbowl. It was fast-moving, spectacular and seemingly well-received by fans on social media. It was also a reaffirmation of the studio’s commitment to releasing the family blockbuster in late March.
The film faces an unexpected headwind in one of its key markets – China. There, a dangerous virus outbreak has closed cinemas since the end of January and stirred up a storm of problems across the length of the entire film industry, from local production, through exhibition, to Hollywood distribution.
t would be disappointing for Disney if China cannot be part of the film’s synchronised global launch. But the studio faces an unenviable choice – leave the China release to a later date, or delay the entire global campaign until a time when the Wuhan coronavirus has died down. Not only is it currently unclear when that might be, but the film’s marketing and promotional campaign would also have to be restarted.
Photo credits: Variety