Asian Streamer Viu Puts Korean Spin on Thai Original Series ‘My Bubble Tea’1 min read
Reading Time: < 1 minuteHong Kong-based streamer Viu has to a large extent built its business on the quick delivery of popular Korean dramas to other Asian markets, feeding a seemingly insatiable demand for shows like My Love from the Star and My Lawyer, Mr. Jo. This model has helped Viu become the second biggest streaming player in Southeast Asia after Netflix, and the company is leaning into the fundamentals of K-drama for its own offerings of regional original series.
One of the major titles in Viu’s Thai slate is My Bubble Tea, which demonstrates its strategy in replicating the success of Korean dramas. Starring Nichkhun, the Thai member of popular Korean boy group 2PM, the title is inherently Asia — bubble tea the drink originated in Taiwan more than three decades ago and has since caught the world by storm.
Photo credit: Viu
