Philippines’ TV5 Network Finds a New Look with Sony Technology
Asia Pacific, 2 July 2019 – Part of MediaQuest Holdings, TV5 Network Inc. has been consistently rated as one of the top 3 free-to-air broadcasters in the Philippines.
The network was originally called Associated Broadcasting Corporation in 1960, but was rebranded as TV5 in 2008. As part of the rebrand, the network launched its new slogan called “Get It On 5!”, which coincided with its five-brand strategy consisting of News 5 (News), ESPN5 (Sports), On5 (Entertainment and other content), D5 Studio (Digital), and the newly-revived Studio 5 (Films and Originals).
Part of its new strategy is to upgrade their programme, as the country made its transition from Analog to Digital. Since a big focus for TV5 is sports, especially with its tie-up with ESPN, TVN seeks to improve the experience of watching sports for their viewers.
“Our dedicated ESPN5 channel carries international sports as well as popular local sports like Philippines Basketball Association games, Philippines SuperLiga, GILAS and boxing among others.” A local spokesperson for TVN Inc. highlighted.
“To help us enhance our local sports coverage we have acquired Sony’s HDC-4300 4K/HD System Camera. We have teamed this up with the PWS-4500 live production server by Sony, which is part of our OB van set-up.”
This winning combination came about after extensive trials. “Sony is globally recognised as a major player in sports coverage. Their proven credentials and well-designed products gave us the confidence to invest in new equipment for our sports channel.”
“The ultimate feedback is from our viewers. They love the quality of our enhanced HD coverage. We’ve transported them to the stadium.”