CLASSROOM: How to Choose a Style For Your Film
Decide on your project’s tone
Start with your script and decide on what atmosphere would best suit the story you want to tell. Don’t go with what might be the coolest or most fun way to shoot — everything should serve the plot.
Are you going for dark and moody? Or do you want a happy, bright look? Maybe you’re shooting action and want a more frenetic feel, or the gritty, in-the-moment tone of a documentary. You might even be shooting something like a cooking or beauty video, which requires a totally different set-up.
Once this is established, all the choices you make afterward should contribute to maintaining this tone.
Photo credit: No Film School