100 SECONDS ON THE RED SOFA: Premise TV
100 Seconds On The Red Sofa shines the spotlight on movers and shakers in the Singapore film and media scene, with each episode featuring a startup or initiative that is making waves and contributing to the industry’s growth and enrichment.
The Red Sofa has come a long way and has a rich history, dating all the way back to Sinema Old School in 2007. It’s seen a generation of young local filmmakers come into their own; now we’re dusting it off for another round.
Premise TV is an interactive platform that offers fresh and edgy content for an Asian audience. This is an extremely interesting venture as Premise TV relies on a feedback system which has never been done in Singapore before. Audiences can get to vote for their favourite shows and even influence the direction of the storyline, creating a direct dialogue with the content creator and allowing both parties to find common ground.
We got a chance to sit down with the founders of Premise TV, Ray Pang and Wan Ng, who shared with us the idea behind this project and how it started. Since many filmmakers face challenges such as lack of creative control, funds and audience support, Premise TV was developed to eradicate these challenges by providing a platform for both parties to interact with one another.
Impressively, their first soft-launch reached their crowdfunding goal in merely 3 days. This clearly shows that there is a strong demand for such content that the industry has yet to address. With a line of developing works already in production, viewers can look forward to radical content such as LGBTQ+-related issues and other often-censored topics on Premise TV.
The success of Premise TV depends on the amount of people that sign up, however, as well as the amount of people that continue to support it, since it is an audience-based venture. Still, Premise TV is in the primary stages of development, and there is potential yet for them to grow. If they garner enough traffic, however, no doubt this would trigger more groundbreaking content to be produced in the region.
Besides viewers, of course, individuals can sign up as content creators and submit their films to Premise TV. These small independent filmmakers retain full creative control and rights over their works so that they never have to worry about compromising their vision.
All in all, Premise TV is an innovative concept that the likes of Singapore has yet to see, but in order for it to succeed, the traction shown in their crowdfunding launch has to continue.
For more information, check out their website at https://www.premise.tv/