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NEWS: Asia TV Forum & Market Pitch Winners Announced3 min read

10 December 2018 3 min read


NEWS: Asia TV Forum & Market Pitch Winners Announced3 min read

Reading Time: 3 minutes

After two days of exciting on-stage pitches where finalists from various Asian countries presented their ideas to esteemed industry veterans, winners of the inaugural ATF Chinese Pitch, third ATF Formats Pitch and second ATF Animation Pitch were unveiled.

Co-organised by Reed Exhibitions and G.H.Y Culture & Media, the ATF Chinese Pitch provides a platform for talents from around the world to expand into Chinese-speaking territories. The competition aims to encourage, promote and reward creativity, originality and innovation.

Three winners from Hong Kong, Malaysia and Singapore were chosen from amongst the submissions. Each received a cash prize of $3,500 and was judged to have excelled in multiple areas including creativity and originality, plot, characters and dialogue, as well as commercial potential.

As for the third ATF Formats Pitch, “Serenade” by Malaysia-based production house phoSumpro! emerged as the winner, receiving S$5,000 in cash to develop the idea. Using the ultimate romantic imagery of Romeo and Juliet’s balcony scene with a touch of cultural heritage as the backdrop, contestants serenade guest celebrities, and they could either be rained on with beautiful roses or have their passion doused with a bucket of ice-cold water. Plenty of laughs, social awkwardness and a healthy dose of emotions can be expected in this twist of Shakespeare-meets-lip-sync battle.

Organised by Reed Exhibitions and all3media, ATF Formats Pitch is the premier Asian pitching competition designed to discover innovative concepts for new and original non-scripted entertainment formats from the pan-Asian region. This platform showcases the best of Asia, and exposes ideas for export and development within and even outside of the region.

“Galli Leo Lei” by PT Kumata Indonesia impressed judges at the ATF Animation Pitch with its originality, creativity and edutainment elements that would make it viable for export and development outside Asia. Organised by Reed Exhibitions and Green Gold Animation Pvt Ltd, it is a platform that showcases Asian originality and facilitates the exchange of ideas and talent between leading international television, distribution and Asian-based producers.

Aside from the ATF Chinese Pitch, ATF Animation Pitch and ATF Formats Pitch, ATF and ScreenSingapore is also home to the Southeast Asian Film Financing (SAFF) Project Market. ATF and ScreenSingapore is part of the Singapore Media Festival (SMF).

Asia TV Forum & Market (ATF) is the platform of calibre to acquire knowledge, network, buy, sell, finance, distribute and co-produce across all platforms. It is the premier stage in Asia to engage with the entertainment industry’s top players from around the world. ATF also offers the opportunity to discover vital trends, crucial statistics and significant foresight in TV’s digital, kids and formats arenas. Its business match-making opportunities open doors to some of the best new offerings in the region. With over 5,500 international buyers and sellers from 54 countries, ATF presents valuable business prospects for top of the line benefits.

For more information, please visit ATF.

Reed Exhibitions is the world’s leading events organiser, with over 500 events in over 30 countries. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events.

The Singapore Media Festival, hosted by the Infocomm Media Development Authority, is set to become one of Asia’s leading international media events, where the industry meets to discover the latest trends, talents and content in Asia for Film, TV and digital media. Taking place from 29 November to 9 December 2018, the Singapore Media Festival brings together established media events such as the Singapore International Film Festival (SGIFF), Asia TV Forum & Market (ATF) and ScreenSingapore and SMF Ignite.

Image credit: ATF.

Contemplative empath who sees wonder in the curious world. Has a habit of hiding behind books and occasionally dabbles in games, Netflix and YouTube. Is permanently attached to bubble tea.
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