Exporting culture may seem unthinkable, but that is exactly whatâ€™s happening to Korean arts and culture.
When other Asian telenovelas invaded local television screens, many thought it was just a wave, something that peaked but would eventually die down. But it has been years since Filipino women went gaga over those clean-cut Korean males, and the fever hasnâ€™t abated.
Today, the Hallyu or Korean Wave is in full surge. And from Koreanovelas, many teenage girls â€“ and boys â€“ are now also into Korean pop (K-pop) music, food and fashion, and yes, culture.
The enthusiastic response from other countries to anything Korean has encouraged the Korean Culture and Information Service of the Ministry of Culture, Sports and Tourism (MCST) to open cultural centers all over the world. The Korean Cultural Center (KCC) in the Philippines located in Taguig is the 20th.
The fusion of traditional and modern is what distinguishes Korean arts and culture. It is inspiring to see young Koreans singing Western songs, and then transforming into a different persona as they perform their traditional dances and songs from centuries ago. The National Gugak Center, which is composed of notable personalities, performed traditional dance and music during the opening event.