SUNDANCE INSTITUTE ANNOUNCES EXPANSION OF ARTIST SERVICES INITIATIVE, OFFERS ACCESS TO ONLINE DISTRIBUTION OPPORTUNITIES FOR SUNDANCE INSTITUTE FILMS
Keri Putnam, Executive Director of the non-profit Sundance Institute, today announced an expansion of the Instituteâ€™s Artist Services program, which provides opportunities for Sundance Institute artists to reach audiences, raise funding and receive support through a robust educational and resources site. While the Sundance Film Festival has long offered a platform for films to be acquired for distribution, the expansion of this initiative aims to provide opportunities for the many projects that are distributed independently.
Through the program, filmmakers can now make their films available online to consumer markets via iTunes, Amazon, Hulu, Netflix, SundanceNOW, and YouTube while still retaining ownership of their work and making independent decisions about strategies for each outlet.
Each partner is highly regarded for its visibility, reach, strong and reliable security protections, and social media connectivity. They will identify and promote these film projects to their audiences, while in turn, the Institute will endorse their availability through its own marketing and promotional efforts and through the vast social community developed over the course of the Instituteâ€™s 30-year history.
New Video, the Instituteâ€™s exclusive aggregation partner for distribution across these portals, will offer all eligible Sundance Film Festival and Lab titles a unique gateway to digital distribution that emphasizes filmmaker ownership and control, with the benefit of New Videoâ€™s 20 years of marketing and sales expertise.