Originality lacking in animation industry
CHINA may be the world’s leading producer of animation but it lacks original cartoons, officials said yesterday at the opening day of the 2011 CCG Expo in Shanghai.
According to a report from the Chinese Academy of Social Sciences, China produced more than 220,000 minutes of animation last year, making the country the world’s leading animation producer ahead of Japan.
However, in terms of artistry and originality, only a few Chinese cartoon productions are impressive and influential, industry experts said.
Sixteen domestic animated films earned about 200 million yuan (US$30.9 million) at the box office in 2010.
In recent years, most Chinese cartoon films have not been widely distributed, except for “The Pleasant Goat and Big Big Wolf” franchise.
To tackle this, China will enhance policy support to boost development of the industry, officials have said.