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Product placement guru explains his business with films

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If you’ve seen Steve Carell drink a cup of Dunkin’ Donuts coffee on “The Office,” Zach Galifianakis strap on a Baby Bjorn in “The Hangover,” Mike Myers takes a swig of Heineken in the “Austin Powers” movies or Lea Michele whip off Dolce & Gabbana sunglasses on “Glee,” you may have wondered: Why did that product have to be there?

If you’re Norm Marshall, you’ve watched that same film or TV show and congratulated yourself on a job well done.

Marshall has one of the most unusual — and polarizing — jobs in Hollywood. Officially called an “entertainment marketing consultant,” his real task is more delicate and more blunt.

Marshall is one of the premiere independent product-placement specialists, a role that requires him to be part diplomat, part translator and part enforcer on behalf of the countless brands that seek to promote their products by infiltrating mass entertainment.

Read the full story here >>

Via Los Angeles Times

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