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Everything You Need to Know to Survive Filmart

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Now in its 15th year, Filmart is one of the founding events of the Hong Kong Entertainment Expo, whose scale and scope expands to 10 events this year, including the Hong Kong International Film Festival, the Hong Kong-Asia Film Financing Forum, the Asian Film Awards and the Hong Kong Asian Pop Music Festival.

Cambodia is the latest addition to the Filmart national pavilion lineup.

Also participating for the first time is the American Pavilion, organized by the Independent Film & Television Alliance and featuring 20 companies.

Despite being slapped with a category-III rating (equivalent to NC-17), Media Asia’s Love in a Puff, the opening film of HKIFF 2010, found a niche with smokers and their sympathizers to take in HK$6.4 million

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via The Hollywood Reporter

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